ULCU: Marketing Resources

Below is a list of marketing resources that may be useful to you.

CUNA has many items to help credit union marketers. Visit this page for details. Don't miss the free marketing newsletter.
CUNA Research: CUNA has also done some marketing research. Get details here.
Marketing Council: several times a year, the League organizes a marketing council. Recent meetings have covered topics such as branding, member retention, and graphic layout and design. Get more details here.
Marketing Material: the League has several ready-made newsletter articles and talking points that your credit union may find useful. Get them here.
Training Modules: the League offers several training modules that deal directly with marketing. Titles include:
- Loan Marketing
- Managing Advertising Guidelines
- Marketing
- Marketing Management
- Marketing to Generations & Target Groups
- Offering Credit Union Youth Programs
- Loan Pricing
Other useful topics include budgeting, online services, and more. Titles include:
- Business Communications

Contact Naoma McGuire for more information at 887-2332 or 800/662-8684.

League Library: the League has many books and videos dealing with marketing.
CUMarketingDept.com: while the League does not specifically endorse this web site, it has some fine resources for credit union marketers. Check it out!
BrandChannel.com: this is an interesting web site on branding. Take a look!
The Summit Group Communications: The League has hired this local firm to help with public relations activities. If you would like help in receiving press attention on something your credit union is doing, from offering a new service to donating money, contact Stephen at 887-2335 or 800/662-8684, and he'll hook you up with The Summit Group.
Community Involvement: you can share your community involvement activities and see what others are doing in this section of the web site.